Disney launches new corporate blog: Disney Post

In addition to the Disney Parks Blog, The Disney Store Blog and some others out there, Disney has created the official blog of The Walt Disney Company.

Called the Disney Post, the blog is supposed to provide a glimpse into the various brands in the Disney portfolio, including: ABC, Disney, ESPN, Marvel and Pixar.

Heather Hust Rivera, who wrote the first post, explained that the company's team of bloggers "will show you how the creativity of our products and experiences drives the company’s growth around the world, how our various businesses use technology to reach new audiences and the impact of our corporate giving."