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Thursday, 8 November 2012

Disneyland Paris shows record attendance, but still losing money

Posted on 07:33 by john mical
Disneyland Paris had a record number of people attend the theme park this past year, but also saw a large financial loss, according to Euro Disney S.C.A., which operates the the theme park and surrounding hotels.

The report, released today, states the theme park saw revenues increase 2 percent to €1.3 billion Euros and a record attendance of 16 million people. However, the company said had a net loss of €100.2 million Euros, compared to a net loss of €63.9 million Euros the year before,due to refinancing.

The average spending per guest in 2012 was €46.44 Euros. The hotel occupancy rate was 84 percent, down from 87.1 percent in 2011, but the average spending per room was €231.33 Euros, an increase from €218.80 Euros in 2011.

Philippe Gas, Chief Executive Officer of Euro Disney S.A.S., made the following statement.

"Fiscal year 2012 was marked by key milestones in Euro Disney’s history. First, our 20th Anniversary celebration drove unprecedented awareness across Europe and contributed to our performance in the second semester with a 5% growth in our resort revenues. Second, with the support of The Walt Disney Company, the Group significantly improved its debt profile with a € 1.3 billion refinancing transaction.

We reached a record 16 million in attendance, reflecting the sound fundamentals of our business, core strategies and strong appeal of our product, in a still challenging economic context. The increase in guest satisfaction and business growth we see today are the early returns on the investments made both in our assets and our Cast over the last 18 months.

Fiscal Year 2012 marked a new chapter for Disneyland Paris. We are confident in our ability to build, together with our Cast Members, on our successes to further develop the Resort, drive business growth and reach sustainable profitability in the coming years."


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