American Tourister is the now the 'official luggage' of Disney World and Disneyland

There will be a new corporate name around the Disney Parks and some mailers going out to people heading to the parks - American Tourister.

Yes, the luggage manufacturer has entered into a multi-year agreement with Walt Disney Parks and Resorts, making American Tourister in the United States the “Official Luggage of the Walt Disney World and Disneyland Resorts,” according to a news release from the two companies.

"American Tourister will receive branding locations inside Disney’s Hollywood Studios; branding on luggage tags and direct mail offers to guests; as well as signage and commercial spots at the Old Spice Classic basketball tournament held at the ESPN Wide World of Sports Complex," the release states.

American Tourister just launched a marketing campaign built around a new tagline, “Pack More Fun,” which includes the official Disney designation language.