Disneyland and Disney World rank high among the best perceived brands by the LGBT community in the U.S., according to a website which measure's brand perception among the public.
Under YouGov's BrandIndex, Disney is fourth behind Android, iPhone and iPad.
According to the website, all 1,100+ brands in the YouGov BrandIndex brand universe were measured with the company’s buzz score, which asks respondents “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” All results were filtered for respondents who identified themselves as lesbian, gay, bi-sexual or transgender.
Among the other brands in the top 20 are Target, YouTube, Samsung, Apple, Ford, PBS, Netflix, Subway and Starbucks.
Thursday, 21 June 2012
Disney among best perceived brands by the LGBT community
Posted on 04:51 by john mical
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