The Eastman Kodak company which has been the official film and camera partner for over five decades is ending its relationship with Disney on Dec. 31, according to the Orange County Register.
This means that all picture spot signs will be coming down around the parks, as well as the Kodak name from all the camera centers and kiosks in Disneyland and Disney World. In addition, its sponsorship for Mickey's PhilharMagic at the Magic Kingdom and MuppetVision 3D at Disney's Hollywood Studios in Disney World will be removed.
This change is part of Kodak's attempt to come out of bankruptcy by early 2013.
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| © Steven Liebman A Kodak Picture Spot of the Cinderella Castle |
The Kodak Picture Spot pointed you in the perfect direction for that magical Kodak moment, whether it helped you get the perfect shot for the Sleeping Beauty Castle in Disneyland or Cinderella Castle in Disney World.
"Disney and Kodak have enjoyed a mutually beneficial relationship for many years and Kodak thanks Disney for its outstanding partnership," Audrey Jonckheer, a Kodak spokeswoman, said in a statement to the newspaper.
Over the years Kodak also sponsored numerous attractions at the parks. Including these, from the Disney Wiki:
- Magic Kingdom in Walt Disney World: Magic Journeys (1987-1993)
- Hollywood Studios in Walt Disney World: Honey, I Shrunk the Kids: Movie Set Adventure (1990-present); MuppetVision 3D (1991- present)
- Epcot in Walt Disney World: ImageWorks (1982-1998); ImageWorks: The What-If Labs (1999-2010); Magic Journeys (1982-1986); Journey Into Imagination (1983-1998); Honey, I Shrunk the Audience (1994-2010); Journey Into Your Imagination (1999-2001); Journey Into Imagination With Figment (2002-2010)
- Disneyland
: Magic Journeys (1984-1986); Honey, I Shrunk the Audience (1998-2010) - California Adventure: MuppetVision 3D (2001-present)
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